We created a social spot for Native American teens rooted in the idea that strength comes from the collective. In tight-knit communities, every person is a vital link—so when you vape, you’re not just hurting yourself, you’re leaving your whole team a player short. By turning “no vape in team” into a cultural statement about unity, responsibility, and showing up for one another, the spot reframes vaping as a choice that breaks the circle everyone depends on.
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Agency: FCB New York
Client: The Real Cost FDA - Next Legends
Product: Social | anti vaping campaign for Native American teens
Creative Director: Seth Kelly
Senior Art Director & Copy Writer team : Lina Trejos & Ryan Cousins